The government has launched a new teacher recruitment campaign to encourage talent into the profession.

Your future, their future is part of a wider drive to boost the quality of education in England, as well as the number of teachers.

The government states that approximately 35,000 trainee teachers need to be taken on every year and employs the National College of Teaching and Leadership to run recruitment campaigns to address this issue.

This plays a major role in attracting "high quality" entrants to what is an exceptionally rewarding profession.

In line with that sell, the executive agency has Educating Yorkshire's Matthew Burton fronting their new drive.

Described by Channel 4 as being "one of the new breed of assistant heads", Mr Burton's eclectic and effective style of teaching has been lauded and he is best remembered for helping pupil Musharaf get over his stutter.

Commenting on the launch of the campaign, education secretary Nicky Morgan said that teachers play a "crucial role" in education and in preparing youngsters for modern life outside of school.

"Teaching has never been more attractive to high achievers, as it is a career that offers great opportunity for progression," she continued.

"But we want to encourage even more talented people into the profession. Our new teacher recruitment campaign, Your future their future, will play an important role in attracting new people to teaching and encouraging more top graduates to consider training to teach priority subjects like maths and physics."

News of this comes on the back of schools minister David Laws announcing that one hundred "exceptional school leaders" are to be recruited to boost the standards of challenging and underperforming schools.

Falling under the government's Talented Leaders programme, which is managed by the Future Leaders Trust, the scheme is keen to hear from "from top-performing heads or outstanding aspiring heads".