The popularity of reading has, in the western world, dwindled, sidelined largely by advances in numerous technology, which have, powerfully so, changed people’s behaviour and attitude to the pursuit. This leisurely, fun, provocative and insightful activity is now the last consideration when it comes to entertainment.

Or at least that is what we previously thought because new research suggests that more and more children are reading for pleasure. And, as we all know, the habits and inclinations we form in our youth often extend into adult life. If you enjoy reading in your youth, chances are you’ll feel the same way later on.

According to the National Literacy Trust’s annual survey, Children and Young People’s Reading in 2014, a “record number” of youngsters take delight in picking up a book and getting lost in whatever lies between the pages. Additionally, there has been a “dramatic rise” in the number of children who read daily.

Canvassing the opinions of children and young people aged between eight and 18, the charity observed that both reading as a whole and the frequency in which it is experienced are at their highest levels for nine years. This could very well be a turning point.

Part of the reason for this shift in reading habits has been attributed to the successful delivery of a number of campaigns and schemes, such as Bookstart, the Summer Reading Challenge, the Young Readers Programme and the National Literacy Trust Hubs.

Further, in combination with the “advocacy of a succession of powerful Children’s Laureates”, all parties involved in championing a return, so to speak, to reading. Sure, TV, the radio, music, the internet and apps have their merits - and they are brilliant - but reading is just as captivating and engaging.

While the survey makes for positive reading - no pun intended - there are still some prevailing issues that need to be better addressed. For example, the gap between girls and boys who enjoy reading has widened, with the latter less likely than the former to actively pick up a book, newspaper, magazine or other text to enjoy.

Also, the report highlights the influence parents have over how their children view reading. It is alarming, for example, to see that one in four children are of the opinion that their mum and/or dad “don’t care if I spend time reading”. This response is more marked with youngsters from disadvantaged families.

“It is very encouraging to see that the number of children who read every day has radically increased,” said Jonathan Douglas, director of the National Literacy Trust. “However it is a real concern that a third of the most disadvantaged children think their parents do not care whether they read.

“More must be done to help parents realise what a difference reading with their children from a young age can make to their future. Initiatives including Read On. Get On and our Words for Life campaign are raising awareness and helping parents understand their role in supporting their child’s literacy.”